February 2012

Yes, We Carry Your Size

Size 46 vs One Size Fits All

In Argentina, I’m a size 44 (UK 16/US 14). I feel branded by this number. Last year when I was searching for a wedding dress, all I had to do was observe the saleswoman’s reaction when she looked my way and I knew that I wasn’t going to find anything. Almost always, I heard the same worn-out phrase, “We don’t carry your size.” In the majority of shops I’m lucky if I fit into the largest size. In other stores, they only offer “one size fits all”: sometimes it fits; a lot of the time it doesn’t. In spite of all this madness, I don’t have a problem saying that I use a size 44. I am one of the majority, I am part of the average female population. Even though I’m Canadian, I’m also of Italian descent and short in stature, so as long as I don’t speak, people think I’m Argentine. But many Argentine women have bodies similar to mine and they’ve said they would like to lose weight to be able to fit into a size 42 or even a 40. Others say that 38 is their ideal size.

This is what AnyBody Argentina’s ongoing investigation has revealed after surveying hundreds of women between sizes 36 and 54. Through our research we discovered that...

For the full story, please visit AnyBody.